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Google is trying to find web pages that contain premium, relevant info regarding the searcher’s inquiry. They determine importance by “creeping” (or analysis) your site’s web content as well as assessing (algorithmically) whether that material relates to what the searcher is seeking, mostly based upon the key words it has. They identify “top quality” by a variety of means, yet popular among those is still the number and also quality of various other internet sites that link to your page and your website all at once. To put it very simply: If the only websites that connect to your blue widget website are blogs that no one else online has actually linked to, and also my blue widget site gets web links from relied on places that are linked to regularly, like CNN.